Critically discuss the role of place branding and promoting a country Essay

Critically discuss the role of place branding and promoting a country in international marketing - Essay ExampleMany people flock the city, since it has been branded as a place where people are satisfied from the wide range of entertainment spots.Secondly, place branding helps to improve the image of a place. This attracts other people in the international community, as they would like to be associated with the place. For example, Abu Dhabi in United Arab Emirates is considered one of the most developing cities in the world. The marketing has focused on ensuring the image of the city as a developing and enhancing city attracts many people across the globe (Moilanen and Rainisto, 2009:12). When investors note that the city is among the most developing cities, they are encouraged to engage in investments in the city. This creates a business hub that continues to attract many people across the world. Apparently, the image and identity of a place is enhancing the development of many cities across the world, as they have a particular point of focus.